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About us

Urban Alpine family owned and operated ski shop in Squamish

Urban Alpine is a ski and mountain lifestyle shop.  Located in Squamish, BC, just off of Highway 99, and halfway between Vancouver and Whistler, it is a convenient one stop shop for all of your ski and mountain lifestyle needs.
Drew and Meredith Hitchmough opened Urban Alpine after years of working in the ski and snowboard industry.  They met working at a ski shop in Whistler, and share a love for the mountains and skiing.  Before opening Urban Alpine, they spent many evenings dreaming, brainstorming and chatting about what their own store would look like.  In 2010, with a newborn and an 18-month-old, they took the plunge and opened the doors to Urban Alpine.  Their vision was to build a ski shop that had more than just ski gear; a place with a thoughtfully curated product range to address mountain lifestyle in a different way.  Living in the mountains is a way of life and Urban Alpine offers clothing and gear year-round for those living the mountain lifestyle.  Combined, Drew and Meredith have over 40 years of experience in snow sports retail.  You can genuinely see each of their influences in the store and their vision for a ski shop has become a fixture in Squamish. 
Urban Alpine offers great products, great service and great prices, come in and see for yourself what all the buzz is about.  Urban Alpine is locally owned and operated, and provides the products and services you need for your mountain lifestyle.  You don't have to go to Vancouver or Whistler for ski gear, rentals, tuning and clothing - it's all available right here at Urban Alpine, in beautiful Squamish, BC.
  • Full service shop
  • Ski/board tuning - waxing, sharpening, base repairs, base grinds
  • Personalized bootfitting - we can customize your boots to make them work for your feet
  • Ski and snowboard rentals and high performance ski demos
  • Squamish's Junior Buy-back Program for growing skiers


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